canopy

A canopy  refers to a large, febric-based banner that is typically atteched to a frame or structure, creating a roof-like cover, often used for outdoor events or trade shows to display branding or promotional messages, essentially acting as a visible backdrop for a booth or display area; its essentially a large, hanging banner with a supporting frame, providing  shade and a prominent advertising space.

function: 

primarily used for outdoor advertising, providing a visible backdrop for a booth or event space.

  structure:

usually include a frame made of metal pipes or similar materials to support the febric banner.   

customization: 

can be printed with logos, graphics, and promotional messages according to the brand's needs.