Logo design

Logo design is the process of creating a visual symbol or mark that represents a brand, company, organization, or individual. It involves combining elements such as text, color, shape, and illustrations to create a unique and recognizable identity. A well-designed logo can help establish a brand's identity, build recognition, and differentiate it from competitors. logo design brief is a document that outlines the requirements and objectives of a logo design project. It provides designers with a clear understanding of the brand's identity, target audience, and design preferences. 

consistency: a good logo should be consistent and recognizable.

memorabillity: shapes and colours are easier for the human brain to process and memorize than words.

meaning: a logo should evoke a positive or meaningful feeling.

there are many different types of logos, including wordmark logos, lettermark logos, emblems, pictorial marks, abstract logos, mascot logos, and combination logos.